About Mazam Khalid
Software Engineer, Technical SEO Specialist & Web Engineer
I work across the full technical path behind modern websites — from application code, crawling and rendering to structured data, Core Web Vitals, servers, analytics and AI search visibility.
My work combines software engineering with Technical SEO, Google Search Console, AI Search, GEO/AEO, ecommerce, website performance, Google Ads and Meta Ads.
What I Do
Engineering, Search & Growth — Connected
I do not treat SEO, development, infrastructure and marketing as completely separate problems. Many search and conversion problems originate in the code, CMS, rendering layer, analytics setup, hosting environment or site architecture.
Technical SEO
Crawling, indexing, rendering, Google Search Console, sitemaps, robots.txt, canonicals, redirects, JavaScript SEO and structured data.
AI Search & GEO
AI search visibility, GEO, AEO, entity signals, machine-readable content, structured data and AI crawler accessibility.
Software & Web Engineering
Full-stack development across Laravel, React, PHP, WordPress, Shopify, WooCommerce and custom web applications.
Ecommerce
Technical SEO, development, performance and conversion-focused work for Shopify and WooCommerce websites.
Performance Engineering
Core Web Vitals, PageSpeed, caching, JavaScript optimization, image delivery, CDN and server-side performance.
Infrastructure
Cloudflare, DNS, SSL, hosting, VPS, cPanel/Plesk, redirects, caching and server-level troubleshooting.
Analytics & Tracking
GA4, Google Tag Manager, conversion tracking, Search Console and technical measurement implementation.
Paid Growth
Google Ads and Meta Ads implementation with proper landing pages, analytics and conversion tracking.
My Approach
I work from the technical root of the problem
A ranking or conversion problem is not always a content problem. It can come from crawling, JavaScript rendering, application architecture, canonical logic, server response time, tracking, redirects, CMS configuration or poor information architecture.
My role is to diagnose the actual bottleneck and implement the required fix — whether that means changing code, configuring infrastructure, repairing indexing, improving structured data, optimizing a store or rebuilding part of the website.
Application
Laravel, React, PHP, WordPress, Shopify and custom web applications.
Search
Crawling, indexing, rendering, Search Console, SEO architecture and structured data.
AI Search
GEO, AEO, AI Overviews, ChatGPT Search, Perplexity and machine-readable content.
Infrastructure
Cloudflare, DNS, SSL, CDN, caching, VPS and hosting configuration.
Performance
Core Web Vitals, PageSpeed, JavaScript, images, caching and server performance.
Measurement
GA4, GTM, conversion tracking, Search Console and performance reporting.
Paid Growth
Google Ads and Meta Ads supported by proper tracking and landing-page implementation.
International
International SEO, multilingual architecture, country targeting and hreflang.
Technical Stack
Skills & Technologies
My technical work spans software engineering, search, ecommerce, analytics, infrastructure and performance rather than a single platform or marketing channel.
Selected Results
€0 → €68K
Reported monthly ecommerce revenue result
98/100
Reported mobile PageSpeed result
20+
Subdomains managed on a multilingual platform
7+
Years of development and technical SEO experience
Platforms I Work With
Experience
My Journey
My career developed from software and web development into technical SEO, infrastructure, analytics and AI search.
Started Software & Web Development
Started building websites and web applications and working with technologies including PHP, Laravel, WordPress and ecommerce platforms.
Expanded into Technical SEO
Moved beyond development into technical SEO, crawling, indexing, Core Web Vitals, structured data and search performance.
Software Engineering Education
Completed university studies in computer science/software engineering and continued combining engineering with search optimization.
International Client Work
Expanded client work across Europe, the Middle East and other international markets across SEO, development and website performance.
Built SmartEdgz
Developed SmartEdgz as an independent consulting and implementation brand covering technical SEO, web engineering, performance and infrastructure.
Technical SEO + AI Search + Web Engineering
Focused on the complete technical path from crawling and rendering to application code, servers, structured data, AI search visibility and conversion.
Global Work
Working With Businesses Across International Markets
Remote technical SEO, software engineering, website performance and digital growth support for businesses targeting international markets.
Areas of Work
From Search Visibility to Software Engineering
I work across connected technical disciplines rather than positioning myself around a single framework, CMS or marketing channel.
Start a Project
Need a Technical Diagnosis or Implementation?
Whether the problem is Google indexing, technical SEO, AI search visibility, website performance, ecommerce, application development, analytics, paid advertising or infrastructure, send me the website and the problem you are trying to solve.