Paid Search, Engineered Properly
Google Ads Technical Setup & Management
Most Google Ads accounts I take over don't have a bidding problem — they have a measurement problem. Campaigns optimise toward conversions that don't match the CRM, send paid traffic to slow pages, and report success nobody can verify. I'm an engineer first: I fix the tracking and the landing pages before touching bids, so every optimisation decision is based on numbers that are actually true.
What's Included
Comprehensive solutions tailored to your specific needs
Conversion tracking rebuild
Verified conversion signals with enhanced conversions, de-duplication and CRM-qualified-lead feedback where applicable.
Account structure & launch
Campaign architecture that gives automation clean signals and gives you budget control and readable reporting.
Landing-page optimisation
Speed, message match, form reliability and intent alignment — implemented directly on your stack.
Search & Performance Max
Search campaigns and PMax with the asset, feed and audience inputs the automation actually needs.
Search-term intelligence
Query-level analysis shared with the SEO programme so paid data compounds into organic strategy.
Honest reporting
Reports built on CRM-reconciled conversions and cost per qualified outcome — not platform-flattering metrics.
Problems I Solve
Symptoms this engagement is built to fix
Smart Bidding optimising toward form-button clicks, spam submissions and other conversions that never became customers.
Conversion values in Google Ads that bear no relationship to actual revenue or lead quality.
Paid traffic landing on pages with 5-second LCP — paying for clicks that bounce before the page renders.
Enhanced conversions never configured, so iOS and consent-declined traffic vanishes from attribution.
Account structures with every keyword in one campaign, making budget control and search-term analysis impossible.
SEO and PPC run by different vendors who never share the search-term or landing-page data both need.
Why an engineer runs your ads differently
Google Ads in 2026 is an automation platform: Smart Bidding, Performance Max and broad match make most tactical bid management obsolete. What the automation cannot do is verify that the signal it optimises toward is real. That is where most accounts fail, and it is a technical failure: the conversion tag fires on the wrong event, double-counts, ignores spam, or misses half the conversions because consent mode and enhanced conversions were never configured. My advantage over a typical PPC freelancer is that I fix the measurement layer myself — GA4, GTM, the data layer, the CRM webhook — before a single campaign decision is made. Garbage in, automated garbage out.
Measurement before media
Every engagement starts with the tracking audit, not the keyword list. I verify that conversions fire on validated outcomes (a qualified lead, a completed purchase — not a button click), that transaction IDs prevent double-counting, that enhanced conversions recover consent-declined and cross-device attribution, and that offline conversions flow back from the CRM where the sales cycle justifies it. Only then do campaigns launch or restructure. This order matters commercially: an account that has spent six months teaching Smart Bidding to chase spam takes months to re-educate. Fixing the signal first is the cheapest performance improvement available.
Landing pages are a paid-media lever
Quality Score and conversion rate both live on the landing page, and landing pages are a technical discipline. I audit and fix the pages your ads point to: LCP under 2.5 seconds on mobile, message match between ad copy and page headline, forms that work flawlessly on every device, and page structure that answers the query's intent within the first screen. For clients on WordPress, Shopify or a custom stack, I implement the fixes directly — no waiting on a separate web team while the ad budget funds a slow page. This is the same Core Web Vitals work I do for SEO, applied where it has an immediate, measurable cost impact.
SEO and PPC as one information system
Running organic and paid in separate silos wastes the most valuable data each produces. Search-term reports reveal the exact language buyers use — that feeds title tags, category copy and content priorities on the SEO side. Conversely, organic query data from Search Console identifies proven, high-converting terms worth bidding on while rankings develop, and expensive-to-rank terms where paid coverage is the rational choice. Because I run both disciplines, that data exchange happens by default rather than requiring two vendors to schedule a meeting.
What You Receive
Deliverables & expected outcomes
- Tracking audit with verified, de-duplicated conversion signals
- Campaign structure with documented rationale
- Landing-page technical fixes (speed, forms, message match)
- Enhanced conversions and Consent Mode v2 configuration
- Monthly report tied to qualified outcomes, not vanity metrics
- Quarterly search-term intelligence transfer to the SEO programme
Illustrative Engagement
A representative scenario
The problem
A B2B services firm was spending €4,000/month with a reported cost per lead of €32 — but sales insisted real leads were rare. The account was optimising toward a 'conversion' that fired on any form interaction, including 60% spam.
The approach
We rebuilt measurement around validated submissions with spam scoring, imported only CRM-confirmed leads as the primary conversion, fixed the landing page's 4.9-second mobile LCP, and restructured campaigns around the three service lines that actually produced revenue.
The outcome
Reported conversions initially dropped 70% — matching reality. With automation finally chasing real leads, cost per qualified lead settled 40% below the old (fictional) benchmark within a quarter.
Composite scenario based on typical engagements. Replace with a real, attributed case study once published.
My Process
A proven methodology for delivering exceptional results
Audit the signal
Tracking, attribution and landing pages audited before any campaign changes.
Fix measurement & pages
Conversion tracking rebuilt; landing pages fixed for speed and message match.
Launch or restructure
Campaign architecture built on verified signals with controlled budgets.
Optimise & share data
Ongoing optimisation with search-term intelligence flowing into the SEO programme.
Why Choose Me?
With 7+ years of experience and a track record of delivering results, I bring expertise, reliability, and a results-driven approach to every project.
- Automation optimising toward real business outcomes
- Attribution that reconciles with your CRM
- Landing pages fixed by the same person running the ads
- Paid and organic search compounding instead of competing
- Reporting you can defend to a CFO
- No long-term agency contract — month-to-month engagement
Starting at
€397/mo
Management for accounts up to €5K/month spend, including tracking maintenance. Setup quoted separately.
Frequently Asked Questions
Related Services
Further Reading
Related articles from the blog
Ready to Get Started?
Let's discuss your project and create a custom strategy for success.