Selected Projects & Results
Selected work across Technical SEO, web engineering, e-commerce, performance optimization and infrastructure, focused on solving measurable technical and business problems.
Shopify E-Commerce Growth & Technical SEO
Challenge: A Shopify e-commerce business needed stronger organic visibility, better technical foundations and improved website performance.
Solution: Technical SEO improvements across site architecture, indexing, structured data, performance and search-focused content implementation.
Revenue
€0 → €68K
Organic Traffic
+420%
Performance
97/100
Multi-Region WordPress SEO Architecture
Challenge: A regional business required a scalable website structure supporting more than 20 regional subdomains while maintaining centralized management.
Solution: Implemented a scalable WordPress architecture with server configuration, deployment workflows and regional SEO structures designed around individual markets.
Regional Properties
20+
Organic Leads
+310%
Load Time
4.8s → 1.2s
SaaS Core Web Vitals & Performance Optimization
Challenge: A SaaS platform had slow page performance and Core Web Vitals issues affecting the user experience and organic search performance.
Solution: Performed code-level performance optimization including loading strategy improvements, asset optimization, caching and CDN configuration.
LCP
6.2s → 1.1s
CLS
0.38 → 0.02
Performance
Improved
Laravel CRM & Business Process Automation
Challenge: A European logistics operation needed a custom platform to manage clients, shipments, invoicing and workflows across multiple markets.
Solution: Developed a custom Laravel application with database architecture, multi-currency support, API integrations and automated reporting workflows.
Manual Work
-70%
Markets
5
Invoices
2,000+
VPS Migration, Cloudflare & Infrastructure Optimization
Challenge: Multiple WordPress websites were experiencing hosting performance and reliability problems on shared infrastructure.
Solution: Migrated websites to optimized VPS infrastructure, configured Nginx, implemented Cloudflare and improved server-level performance and security configuration.
Uptime
94% → 99.99%
TTFB
2.4s → 120ms
Incidents
Reduced
International E-Commerce SEO Architecture
Challenge: An e-commerce brand expanding into multiple European markets needed a stronger multilingual and international SEO structure.
Solution: Implemented international SEO architecture including hreflang, regional landing pages, structured data, metadata and market-specific search targeting.
Markets
6
International Traffic
+280%
Conversions
+45%
Results shown represent selected project outcomes and may vary depending on the website, market, implementation environment and other business factors. Client-identifying information is omitted where confidentiality applies.
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